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News — New Book

New Book Idea - I Can't Sell Ice To An Eskimo

Entrepreneur New Book Sales Book Selling

I_cant_sell_ice_to_an_eskimo_a_sellers_guide_for_the_non_seller

Introduction - I Want To Be A Salesman!

When I was a kid my dad asked me a question. He asked me what I wanted to be when I grew up. I quickly responded as if I already had my whole life planned out. I told him with great enthusiasm, that I,  wanted to be an ice cream man! He chuckled and said, “Son, you can’t make money selling ice cream.” I thought to myself, who said anything about making money, no, I wanted the free ice cream.

As I grew older, my dad would continue to ask me the same question, “Son, what do you want to do when you grow up?”  I think my dad questioned me just to see if I had my head on straight. I know this only because as a father I do the same with my two kids.

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